We are pleased to announce that Northern Healthcare NHS Trust’s Maternity and Neonatal services successfully passed their Baby Friendly Initiative Stage 2 assessments in November 2021.
The Baby Friendly Initiative is a worldwide, evidence-based, staged accreditation programme of the World Health Organisation and UNICEF. It was established to support health services to transform their infant feeding care. Evidence shows that Baby Friendly accredited hospitals have better outcomes and better experiences for parents and their babies.
The BFI assessment team) said: “North Devon District Hospital presented a positive approach towards implementing the Baby Friendly standards and displayed enthusiasm and commitment towards providing an effective training programme for staff. Staff are equipped with the knowledge and skills to support parents to have close and loving relationships with their baby, promote breastfeeding and support mothers with feeding their baby. The service has maintained momentum with the work to progress throughout the Covid-19 pandemic despite the significant challenges that this continues to cause.”
We are now looking forward to our Maternity and Neonatal services continuing to work together towards our Stage 3 accreditation which involves interviewing parents. This ensures that our staff’s knowledge is translated directly to our parents’ experiences. We also want to thank the staff on Caroline Thorpe Ward for their enthusiasm for training and the infant feeding care they provide to the families who access their services. Baby Friendly accreditation is the protection of the parent infant dyad, supporting a close and loving relationship essential for brain development, and their safety whichever way a baby is fed; also to support and protect breastfeeding as the optimal start to life and for improving the Nation’s health.
In the future we want to gain the Gold Sustainability BFI Award, and with this is mind we want to thank Jason Lugg, Director of Nursing, for accepting the role of BFI Guardian for the Trust.